Jon Reiss is an award-winning producer and director, named one of "10 Digital Directors to Watch" by Daily Variety. His work has screened at prestigious film festivals around the world, including Sundance, Toronto, Berlin, Tribeca, Los Angeles, Rotterdam, Seattle, New Directors/New Films Festival, and São Paulo, among others. As a result of this success, Reiss has built a dedicated global film audience.

Jon's experience while releasing Bomb It with a hybrid strategy was the inspiration for writing his first book "Think Outside the Box Office" published March 2010 – a break-through step-by-step guide addressing how filmmakers should approach the distribution and marketing stage of the filmmaking process in today's extremely digitized world.

Within Think Outside the Box Office are the opinions, strategies and tactics of fellow indie distribution and marketing thought-leaders like über-consultant Peter Broderick, B-Side's Chris Hyams, Cinetic Rights Management's Matt Dentler, publicist Cynthia Swartz and filmmakers like Todd Sklar, Joe Swanberg and Cora Olson.[4] Think Outside the Box Office central concern is how a film is targeted at an audience and how the filmmaker is able to understand and act on the preferences of the film's audience and Due to "Think Outside the Box Office" and its impact on the film industry. Think Outside the Box Office is currently used as a text for film courses at institutions such as Stanford, Princeton, UCLA and New York University.

In 2011 Reiss released the book Selling Your Film Without Selling Your Soul cowritten with Sheri Candler and The Film Collaborative. Selling Your Film Without Selling Your Soul features a series of case studies that dive deep into the real numbers and real details of independent film distribution. In 2011 Reiss also contributed to the free ebook The Modern Moviemaking Movement with Norman C. Berns, Gordon Firemark, Tom Malloy, Carole Dean, Peter D. Marshall, Gary King, Sheri Candler and Jason Brubaker.